Google to own the air.

The Wall Street Journal is reporting that Google is getting serious about betting bidding on the 700mhz spectrum auction.

The company is gearing up to make a serious run at buying wireless spectrum, a chunk of the airwaves that can be used to provide mobile phone and Internet services, in a Federal Communications Commission auction in January. Google is prepared to bid on its own without any partners, say people familiar with the matter. It is working out a plan to finance its bid, which could run $4.6 billion or higher, that would rely on its own cash and possibly some borrowed money.

The article goes on the report that Google is already testing an advanced wireless network on their campus in Mountain View.

Meanwhile, the other carriers are hoping that Google doesn't know what its getting into, and that its underestimating what it takes to run a network. Of course, Google might be looking to buy the experience required from Sprint...

I for one welcome our new hair,